1) Tata Group
Tata logo is eye-catching for its simplicity. ‘T’ letter in blue stands for the group’s reliability, strength, and prosperity. It is also signifies tree of trust and fountain of knowledge. Is designed to look good on its trucks and cars. Being largest multinational conglomerate of India Tata Group symbolises quality for the past 100 years. Tata logo was refurbished from time to time. Present logo is a modified version of the 1999 logo as Chairman Ratan Tata wanted to promote the company worldwide with a unique brand symbol and with a slogan ‘improving the quality of life.’
2) State Bank of India
SBI logo represents a key hole which means the common man can unlock all his banking needs. Originally SBI logo was a banyan tree when first designed in 1955. The current logo was designed in 1971 by Shekhar Kamat of National Institute of Design (NID), Ahmedabad.
3) HDFC Bank
Housing Development Finance Corporation (or HDFC) logo shows a square block at the centre resembling a building and the four corner walls being a focus symbol seen in cameras and represented in red. The geometric design of the logo in black, white and red make it strong in terms of visibility as a symbol. The white H.D.F.C. letters in blue background has aesthetic appeal and follows the same geometric pattern. Below the logo is the legend: “We understand your world.” It is concept that reassures those who want a roof over their heads through housing loans. Logo signifies trust. HDFC provides housing loans to all and invests in housing development sector. Logo conveys a message that the bank helps in building homes for people who can dream of building one.
4) Axis Bank
'A' represents the word Axis in the bank’s logo. It also depicts a strong growth path for the bank supported by a strong base indicating that the bank is moving from a position of strength. Earlier, known as UTI Bank, its burgundy colour still remains. With a customer base of 60 lakhs it is one of the high-performing banks of India.
5) Star Plus
One of the leading channels of Indian television, Star Plus, unveiled a new logo in 2010 with Rishta wahi, Soch Nayi. The rebranding was done to project an image of entertainment with new fresh thinking. It also was meant to represent a modern Indian woman who evolved into different roles following dramatic changes in lifestyle and society from being a housewife to taking charge of different roles outside the ambit of a typical Indian woman.
0 Comments