Sanam
Sanam is an Indian music band who mostly performs covers of popular Bollywoodsongs. They have over 3.5 million subscribers and 14 million channel views every month. A few years ago, the lead singer of the band, Sanam Puri, decided to upload a few videos he had recorded to pitch to music agents. But to his surprise, he soon received a cheque of $800 from Google and that’s when he realized the band was fast becoming a YouTube sensation. Sanam has also recently garnered the prize for Best Music Content Creators at India’s first Social Media Summit & Awards in 2017.
Nisha Madhulika
When Nisha Madhulika’s two sons left home to start their own careers, she felt a huge void in her life. Instead of wallowing in grief, she decided to do something constructive and started a food blog, since she had always been fond of cooking. This hobby eventually became a full-time career when Madhulika launched a YouTube channel that grew at a pace the homemaker never thought was possible. The 59-year-old now has 3.6 million subscribers on her channel where she whips up delicious recipes. Apart from YouTube, Madhulika now also works as a food columnist for many national publications.
All India Bakchod (AIB)
All India Bakchod (AIB) is a comedy sketch group, with four core members, who’ve produced a number of viral videos. AIB often uses humour to speak about social issues like mental health, rape and sexism. They also hosted the first ever Indian roast show called All India Bakchod Knockout Championship, for which a police complaint was filed against the group alleging extensive use of abusive language. But these controversies have only fuelled this YouTube channel’s popularity. An Amazon original titled The Ministry, produced by AIB and featuring Bollywood’s leading actor, Irrfan Khan is set to release in 2018.
Geeky Ranjit
As far as mobile phone reviews go, no Indian YouTuber is as sought after as Geeky Ranjit. Although he’s facing increasing competition from other up and coming channels like C4ETECH and Technical Guruji, Geeky Ranjit has managed to hold his ground so far. His followers are devoted to him because of his detailed and honest opinions about each phone that he reviews. Other than mobile phones, he also looks at various other gadgets including laptops, sound systems and gaming consoles. Geeky Ranjit has 1.4 million subscribers to his channel and it’s only growing.
Sandeep Maheshwari
Before becoming a popular YouTuber, Sandeep Maheshwari was already a successful entrepreneur, having set up ImagesBazaar, a stock photo site which has the world’s largest collection of Indian images. On YouTube, however, Maheshwari is known more for his motivational videos, which have inspired millions of his followers to date. He is the recipient of numerous awards including a Pioneer of Tomorrow Award by the ET Now, a prominent English News channel in India.
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