1) Asian Paints
In October of 2012, Asian Paints unveiled a new logo to come closer with its customers highlighting interior décor for retail and commercial segments across India. This changed its brand identity. The attempt was to stir customer’s imagination with the flowing ribbon formation that created the ‘AP’ design implying easy flow, smoothness, dynamism and enabling customers to design the home of their dreams.
2) Bajaj Auto
In January of 2004 Bajaj Auto unveiled its new logo and this new visual identity re-emphasising its brand values. Brand essence for the new Bajaj has been defined as "Excitement". Bajaj promises to live up to its 5 brand values viz., Learning, Innovation, Perfection, Speed and Transparency. Bajaj replaced its traditional hexagonal symbol with an open abstract form of stylized B, the "flying B" as it has been named to represent style and technology to denote speed and transparency.
3) Suzlon Energy
Suzlon is a pioneer in wind energy and a leading renewable energy company in the world. Present in 19 countries across 6 continents its logo represents the wind flowing in green background. The green colour represents a greener tomorrow and a safer future.
4) UltraTech Cement
Aditya Birla logo was brought out in a new avatar by the Chairman of the group Kumar Mangalam Birla to convey change and transformation. The logo change came after 20 years in scaling new heights which has been truly transformative. Today UltraTech Cement is largest manufacturer of grey cement, Ready Mix Concrete (RMC) and white cement and one of the leading cement producers globally. UltraTech as a brand embodies 'strength', 'reliability' and 'innovation'.
5) Larsen & Toubro
The L& T logo has remained unchanged from the early beginnings. First two letter of the company forms the logo conveying its top-class quality and sustained leadership in its major lines of business across seven decades. This India’s multi-national conglomerate headquartered in Mumbai was founded by two Danish engineers taking refuge in India. It is involved in engineering, construction, manufacturing goods, information technology, and financial services, and has a global spread of offices and advanced manufacturing facilities in India, China, Oman and Saudi Arabia.
14) ITC
ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As it slowly Indianised, name was changed to India Tobacco Company Limited in 1970 and then to ITC Limited in 1974. Today headquartered in Kolkata, West Bengal it is an Indian conglomerate. Its diversified business includes five segments: Fast-Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri Business & Information Technology. The logo symbolises two blue arms folded in form of namaste in a suffused white background. But the legend below is clearly visible: Enduring Value.
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