If you look at many of the most popular watch brands, you’ll notice that their collections usually contain a few (or many) classics whose names have been around for years. Brands like Rolex don’t really release new models, but rather continue to improve on their core collection over time. Models like the Submariner and Datejust have been around for generations. Other brands also keep tradition alive by continuing to offer modern versions of designs that have proved successful for many years. To recognize and help suggest those watches which are “living legends” we’ve come up with a list of the top 10 worth owning. To be clear, to be a living legend, a watch must have historic roots and still be produced today. We know we couldn’t include them all so mention your favorites in the comments below.
1. ROLEX SUBMARINER
It was 1954 that Rolex originally released the Submariner, and the watch industry hasn’t been the same since. The Submariner was never released as a luxury product, but rather a professional diver’s watch that anyone could enjoy. It attained a cult status for being a damn good sports watch and later in the 1980s when the mechanical watch gained a more luxury status and Rolex began its long path to become the world’s most desirable luxury timepiece brand. The Submariner is their most popular model for good reason. Durable and legible, its slick style remains timeless, and most importantly – suitable for most any man (and many women) regardless of look, style, or age. It goes without saying that the perennially good design of the Rolex Submariner is alive and well today in its newest renditions featuring 40mm wide cases available in steel, two-tone, or 18k white or yellow gold. Pricey with an average price of about $8,500, but sure to be timeless and retain value.
visit here: rolex.com
2. OMEGA SPEEDMASTER
Regardless of price, prestige, history or technology, the Omega Speedmaster is widely considered to be the quintessential sports chronograph. You want a handsome but not showy chronograph with a great history, distinctive look, and a long enough life to offer many different versions? That’s a Speedmaster. Why? The Omega Speedmaster was good enough for NASA and one was strapped to Buzz Aldrin for his 1969 moonwalk. The Moonwatch is basically the Submariner of chronographs, there are lots of versions, plenty in the used market, they hold their value well and have evolved relatively slowly. Whether you fancy a manually wound 3570.50 or the updated co-axial automatic Speedmaster 9300, you really cannot go wrong and you’ll own a piece of horological history Priced from about $4,500 – $8,700 for steel versions..
visit here: omegawatches.com
3. AUDEMARS PIGUET ROYAL OAK
Facing bankruptcy in the expanding wake of the quartz revolution, the Royal Oak is the watch that saved Audemars Piguet and made them the brand they are today. Knowing they needed revolution and not evolution, Audemars Piguet brought in none other than Gerald Genta to design a watch that could introduce the brand to a bigger market. Genta created the AP Royal Oak ref 5402ST which launched in 1972 with a price tag so aggressive that not only did it vastly exceed the price of any of its competition, it even out-priced most gold watches on the market. The world had no reference for a steel luxury sport watch, making the Royal Oak an all-in play by Audemars Piguet. While the Royal Oak may have been a polarizing idea from its inception, it created a new watch archetype, the luxury steel sport watch, and acceptance grew fast enough to keep Audemars Piguet in business and the distinctive Genta design is a now an integral part of their brand iconography Starting around $20,000.
visit here: audemarspiguet.com
4. JAEGER-LECOULTRE REVERSO
1931 saw the debut of the Reverso, which was one of the original partnerships between Jaeger and LeCoultre, which subsequently merged to form a singular brand. From the start the Reverso was destined to be a high-end watch being made for members of Britain’s elite society as a timepiece to be worn while playing polo in then colonial India. While the flipping case concept seems simple by today’s standards, it proved complex to initially industrialize. The rectangular case originally flipped to display a solid metal back to protect itself. The art deco styling and handsome mannerisms of the angular timepiece made it a quick hit among high-society folk especially in Europe. The middle of the 20th century saw a halt to Reverso production and it wasn’t until the 1980s that the Reverso started to come back. This was especially the case in the last 20 years. Its handsome styling is of course classic, but also timeless and inherently masculine. Jaeger-LeCoultre has also offered a dizzying array of Reverso styles and sizes to appeal to most luxury watch customers. The Reverso case and movement are made totally in-house by Jaeger-LeCoultre. Prices average around $10,000.
visit here: jaeger-lecoultre.com
5. BREITLING NAVITIMER
The early 1950s heralded in the era of another famous pilot watch – the Navitimer by Breitling. What made this piece famous was its combination of chronograph and slide-rule bezel. While not the first Breitling piece to offer these complications, the Navitimer was quickly adopted by military and professional pilots as a useful tool because in addition to telling time, it was able to offer a range of necessary inflight calculations. This was thanks to the slide-rule and chronograph combo. When cockpits went digital, the utility of the Navitimer subsided, but today many pilots are still trained using traditional analog calculation systems as a backup if electronics fail. The Breitling Navitimer is much more than a tool having attained the status as a high-end tool watch for the discriminating and intelligent active guy. Today, Breitling offers version of the Navitimer with their own in-house movements and it remains one of the brand’s top sellers. Price is about $9,000.
visit here: breitling.com
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