"Beauty, to me, is about being comfortable in your own skin."
Lakme
Lakme is a reputed Indian brand which is owned by Unilever. The company is headed by Mr Anil Chopra who is the CEO of the company. Lakme was founded in the year 1952 by JRD Tata. In 1996 the Tata group decided to sell off its stake in Lakme to Hindustan Lever Limited. Lakme was also ranked at 47th as one of the most trusted brands in India according to The Brand Trust Report in 2011. This brand also sponsors the Lakme Fashion Week (LFW) twice a year. It also launched the Lakmé Perfect Radiance and Lakmé eyeconic kajal which gained significant market share. In the financial year 2012, Hindustan Unilever Limited had a rise in profit before tax and interest of about 23%.
Lotus
The company Lotus Herbals Ltd. was set up two decades ago in the year 1993 by Kamal Passi. This brand deals with manufacturing and selling of various kinds of cosmetics. The list includes face cleansers, sunscreens, winter care, hair oils, and shampoos. Passi knew the importance of good packaging and made sure his products stand out in design. He also priced his products at least 10-15% lower than the contemporary brands in the segment. However he doesn’t believe making a huge expenditure on advertising. Lotus Herbals Ltd Company specialises in producing cosmetics that claim to have Ayurveda as well as herbal goodness. The brand promotes their products by accrediting their USP to be an amalgamation of traditional knowledge along with modern technology. They believe in making use of herbal ingredients and making their product devoid of chemical-based, synthetic cosmetics. This brand is also strictly against the cruel practice of animal testing. Lotus Herbals Ltd. is growing at a rate of 35%-40% a year.
Biotique
Biotique was launched by Vinita Jain in the year 1984. This brand also manages to stand out in the world of chemical-based cosmetics as it doesn’t contain any artificial preservatives or synthetic fragrances. The ingredients used are extracted naturally from herbs. Moreover the herbs/plants used for extracting raw material are also monitored from its nascent stage hence the end product is organic.
L’Oreal
L’Oreal is one of the giants in the cosmetic segment in the world. Jean-Paul Agon is the chairman and CEO. The Company has been present in India for about 20 years. Today, L’Oreal India is a subsidiary of L’Oreal which is growing at a very fast rate. L’Oreal Paris is one of the trademark brands of this company. In 2013 L’Oreal decided to invest Rs.970 crores in India. Moreover in the same year L’Oreal made its first acquisition in India - Cheryl’s Cosmeceuticals, thus entering the professional skincare segment. In 2013 the company grew at a commendable rate of 70%.
Shahnaz Husain
This brand was founded in the 1970’s by Shahnaz Husain. In the year 2006 she was awarded the Padma Shri. This brand also tries to harness the natural goodness of Ayurveda. Currently it has around 350 products spread out over different categories like skin, hair, make up etc. The brand claims that its USP is the hard work done on research so that the quality of the product is of superior grade.
Revlon India
Among all the international players in the cosmetic segment in India, the first one to launch was none other than Revlon in 1995. It happened due to the collaboration between Umesh K Modi along with Revlon Pvt Ltd in 1994 . Pricing is done for the mid-level consumers as it neither too high nor too low priced. The company owns approximately 20-25 % of the domestic colour cosmetic market share.
Himalaya
The Himalaya Drug Company was founded in the year 1930 by Mr. M. Manal who had a vision to make Ayurveda accessible to the world. Himalaya has been able to patent its sunscreen, Under-Eye Cream, Anti-Acne range and Hair Loss cream among others from the United States Patent and Trademark Office. The business of Himalaya in India contributed 60% of the brand’s sales of Rs 1, 200 crores in 2011. Himalaya is also the owner of the popular face wash ‘Purifying Neem’ which is very popular in a country like India where problems like acne and greasy skin are widespread.
Patanjali
The Patanjali is Established by Baba Ramdeo inorder to globalize "swadeshi" products in India and is currently at its peak.
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