A search engine, in a layman’s language, is the tool that enables
people to look for just anything, information, product, service, or
entertainment. However, if we look for its professional definition, we
can move towards Wikipedia, Webopedia, and Business Dictionary.
“A web search engine is a software system that is designed to search for information on the World Wide Web,” says Wikipedia.
1. Google
Google is an unavoidable thing for any business house in 2018 since
Google stands far ahead of any other search engine in terms of unique
monthly visitors. Its estimated unique monthly visitors are
1,600,000,000. What proves Google to be the giant search engine is if
you add the visitors or searches other search engines receive in total,
you will find the number far behind than that of Google. What that has
made the search engine to be the most popular search engine in the
market is its commitment to provide the best results to its users. Its
mission statement also coveys the same idea “to organize the world’s
information and make it universally accessible and useful.”
2. Bing
Owned and operated by Microsoft, Bing stands second to Google in
terms of unique monthly visitors. However, there is no fight between the
search engines since Google is unbeatably ahead of Bing. Nevertheless,
this has endless business opportunities for your business and ability to
take it far ahead from today it is. “To help you search less and do
more” is the mission of the search engine. Approximately 400,000,000
people every month takes its help to get some kind of information or
make sales or purchase of anything. It means this a big business
platform. If you are focused on Google only, you need to rethink over
your decision and think about optimizing your website for Bing as well
as this can also bring a great jump in your sales queries and leads.
3. Yahoo! Search
If we rank search engines in context of visitors they serve every
month, Yahoo! Search stands third after Google and Bing. This is the
oldest search engine in the history of search engines and was introduced
in January 1994. Ignoring Yahoo! Search deliberately can be a big
mistake since this has endless business opportunities for your business.
Its estimated unique monthly visitors are 300,000,000. So, by taking
this search engine for granted, you can do a big loss to your business.
Do think seriously about optimizing your website for Yahoo! Search in
2018.
4. Baidu
Creating space in Chinese and Japanese market is impossible without
optimizing your website for Baidu, as the search engine dominates the
web business in China and Japan. The search engine was introduced in Jan
2000 by Baidu, Inc. This search engine grabs the fourth position in
Alexa rankings.
5. Yandex
Yandex launched in 1997 by Yandex N.V. has become the most used
search engine of the nation. In addition to Russia, the search engine is
used in Kazakhstan, Turkey, Ukraine, and Belarus in large number. The
best part of this search engine is this offers real-time results in
queries. Those who want to create their space in the market of these above mentioned countries they cannot avoid this search engine at all.
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